The Importance of Words in Rhetoric


It cannot be forgotten that words themselves can have a strong connotation and evoke a wide range of emotions in an audience, and the use of impactful words such as “Heart Disease”, “Diabetes”, and “Liver Disease” can seek to apply pathos by associating these debilitating, long-term diseases with innocent children who have their entire lives ahead of them. The string of dots leading from the drink the child is consuming to the areas of the child’s body that have the ability to be impacted display the negative impacts of sugar by implying a direct correlation between the consumption of sugar and the likeliness of obtaining life-long diseases such as diabetes and heart or liver disease.