Statistics, Data, and What We Believe


The presentation of statistics and facts can work to convince a general audience by showing that there is concrete data to support a specific opinion, and this data is seen in the lower, left-hand corner of the advertisement where claims, “Drinking just one 12-oz. soda every day or seven sodas per week, can increase your risk of dying from heart disease by almost 1/3.” SugarScience goes on to explain, “Heart disease is the leading cause of death in the U.S.” By utilizing statistics and facts, the creators of the advertisement seek to use logos in convincing the audience by showing their audience that science is on their side and that an act as small as consuming one 12-oz. soft drink a day can greatly increase one’s risk of dying from heart disease.